How monstrous can a campaign be?

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And finally, the innovation of the cap, which was very expensive, did not have the expected return and therefore turned into an evident loss.

So what was the cause of the failure? A lack of analysis  phone resource upstream of the project . The consumer's feeling of confusion, emotionality and habitual and valuable gesture were not considered.

So Tropicana soon announced the return to the original packaging, bringing back to the public its original and beloved juice.

How monstrous can a campaign be?



PEPSI'S MISTAKE
In this case of flop the mistake is in the slogan .

Pepsi has been accused of “playing” with people’s values. The advert “ Drinking Pepsi unites and reconciles ” went too far and caused the launch to be boycotted.

Ethics and offence aside, people have taken the words expressed by the slogan as a mockery: exploiting a drink to increase the profits of a multinational company by focusing on values ​​such as peace or racism…

Not only that: is an emotional and “creative” pay off really more effective than a practical and concrete one? Pepsi has never surpassed Coca Cola also due to the inconsistency of its advertising messages and therefore an unsuccessful (or missed) positioning.